The Essence of Marketing

Marketing is one of those things which I both appreciate and loathe. I consider marketing as old as mankind.

By the modern definitions marketing is the process in which a company creates and delivers value for customers. When the customers are satisfied the company receives value from the customers in return.

Marketing is in the economic sense all about the exchange of X for Y. Y is the product, a good or service for consumption and X can be many things, usually money. Because the product is additionally promoted as superior or different compared to the competition, the activity of advertising is involved.

Marketing seems to be about presentation and differentiation first. In simple terms, when the baker has baked a loaf of bread and puts it on display, he presents it. Then a customer walks in and is welcomed by the baker who says “Do you smell the fresh loaf of bread? This tasty bread is the freshest bread you can find.” The bread is fresh and smells fresh, thus is different and possibly better than non-fresh bread.

When I first read a proper marketing book I could not believe what I was reading. After years of exposure from magazines, books, other media, advertising and days on the market something seemed off. Contemporary marketing theory seemed to approach making and selling goods overly complicated. Providing a service and being friendly was called a relationship.

Thing is, marketing is even simpler than everything written above. Marketing is in the end about telling a potential customer “Choose our solution and you will be happy”. Promise and deliver a satisfying experience and people come back. The experience of happiness, satisfaction or enjoyment and whatever other positive word you can insert due to a purchase is what marketing is about.

Many companies have understood the importance of experience. These companies made experience their unique selling point. Think of AXE, Apple, Beats, Canon, Nikon, L’Oréal and Nintendo among others.

It all comes down to our senses and our environment. What a person experiences as pleasant, even if it is a necessity is what that person will buy. Thus we are what we consume…

Update

40 comments reached, no more comments added.

 

 

 

40 comments

  1. Hello, I really loved your site. Unfortunatly i found it on the second page of google. its really a shame that big G is not ranking your site among the best of the best. Anyway you may want to try this course to really rock it http://elercy.com/gs have a Nice day . Greeting from the UK

    1. George Brown, I will have to read up on him.

      Internet marketing is interesting for companies. This blog is not a company, just a blog 😉

    1. Thank you for your feedback.

      For some topics in depth knowledge is simply a matter of reading books and making time to study. Nothing is easy.

  2. Quality content is the main to attract the visitors to go to see the site, that’s what this website is providing.

  3. Fine way of explaining, and nice article to obtain information concerning my presentation topic, which i am going to present in institution of higher education.

  4. Hey there and thank you for your info – I have definitely picked up something new from right here. I did however expertise some technical points using this site, as I experienced to reload the web site lots of times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I’m complaining, but sluggish loading instances times will sometimes affect your placement in google and could damage your high quality score if ads and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and could look out for much more of your respective exciting content. Make sure you update this again very soon.

  5. Have you ever thought about writing an e-book or guest authoring on other blogs? I have a blog based on the same topics you discuss and would really like to have you share some stories/information. I know my audience would enjoy your work. If you’re even remotely interested, feel free to shoot me an e mail.

  6. Hello, after reading this remarkable piece of writing i am too delighted to share my know-how here with colleagues.

  7. I wanted to thank you for this great read!! I absolutely enjoyed every bit of it. I have you book-marked to look at new stuff you post…

  8. Hi there, just became alert to your blog through Google, and found that it’s truly informative. I am going to watch out for Brussels. I will be grateful if you continue this in future. Many people will be benefited from your writing. Cheers!

  9. I like the valuable information you supply for your articles. I will bookmark your weblog and test once more right here frequently. I’m moderately sure I’ll learn a lot of new stuff right right here! Best of luck for the next!

  10. Pretty nice post. I just stumbled upon your blog and wished to say that I’ve truly enjoyed surfing around your blog posts. After all I’ll be subscribing to your feed and I hope you write again soon!

  11. It’s really a great and helpful piece of info. I’m satisfied that you just shared this useful information with us. Please keep us informed like this.

    Thanks for sharing.

  12. Good day I am so glad I found your blog, I really found you by error, while I was browsing on Yahoo for something else, nonetheless I am here now and would just like to say cheers for a marvelous post and a all round interesting blog (I also love the theme/design), I don’t have time to go through it all at the moment but I have bookmarked it and also included your RSS feeds, so when I have time I will be back to read a great deal more. Please do keep up the great job.

    1. Thank you for your feedback.

      I think traffic and search engine compatibility play a role here. This blog is picked up by Google and other search engines because the setting to allow search engines to list the blog is enabled.

  13. Oh my goodness! Impressive article dude! Thank you, However I am experiencing issues with your RSS.

    I don’t know the reason why I am unable to join it. Is there anybody having identical RSS problems?

    Anyone that knows the answer can you kindly respond? Thanx!!

  14. I’m not sure where you are getting your information, but good topic. I needs to spend some time learning more or understanding more. Thanks for great information I was looking for this info for my mission.

  15. Very good website you have here but I was wanting to know if you knew of any discussion boards that cover the same topics discussed here? I’d really like to be a part of online community where I can get responses from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Thanks!

    1. Thank you for your feedback.

      Running this blog is already enough of a task and school starts soon. A message board is more than I can handle by myself.

  16. I have been browsing on-line more than 3 hours today, but I by no means discovered any interesting article like yours. It’s pretty price sufficient for me. In my view, if all website owners and bloggers made good content material as you probably did, the net will likely be a lot more useful than ever before.

  17. Thanks for finally writing about >The Essence of Marketing | Radjah’s 2 cents <Loved it!

  18. I really love your blog.. Pleasant colors & theme. Did you develop this site yourself? Please reply back as I’m looking to create my own blog and would like to find out where you got this from or just what the theme is called. Appreciate it!

    1. Thank you for your feedback.

      The theme is called “Suits”. Check the “F.A.Q.” and the “Archive Page” for posts about writing.

  19. Hi there every one, here every person is sharing such experience, therefore it’s pleasant to read this web site, and I used to pay a quick visit this blog all the time.

  20. Having read this I believed it was very enlightening. I appreciate you spending some time and energy to put this informative article together.

    I once again find myself personally spending way too much time both reading and leaving comments. But so what, it was still worthwhile!

  21. Great goods from you, man. I have understand your stuff previous to and you’re just too magnificent. I really like what you have acquired here, certainly like what you are stating and the way in which you say it.You make it entertaining and you still care for to keep it sensible. I can not wait to read much more from you. This is actually a wonderful website.

Comments are closed.